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Brand Guidelines: Code of Ethics for Retailers

 

As a wholesale partner of Crafted Anatolia, you are not just stocking beautiful products — you are representing a philosophy rooted in sustainability, tradition, and integrity. To ensure our values are honored across every customer touchpoint, we ask that all partners adhere to the following brand guidelines:

 

1. Represent Our Sustainability Values Honestly 

 

We are committed to sustainability — from natural materials to small-batch production. Please:

 

  • Clearly communicate that our products are handcrafted using sustainable methods and materials.

  •  Avoid misleading or exaggerated claims (no greenwashing). Only share what you know to be true.

  • Refrain from labelling our products as “eco-friendly” or “zero-waste” unless these specific terms accurately reflect their full lifecycle and packaging.

 

2. Keep Our Products Separate from Mass-Produced or Synthetic Goods

 

Crafted Anatolia pieces are made with intention and heritage. To preserve their integrity:

 

  • Do not merchandise our items alongside mass-produced, synthetic, or unethical goods.

  • Maintain a clear visual and value distinction between our artisanal products and lower-quality or factory-made items.

  • Our products should never be marketed as generic “souvenirs” or bulk crafts.

 

3. Uphold Ethical Retail Practices

 

As a partner, you are part of a network that supports artisans and fair trade. We ask you to:

 

  • Respect fair pricing. Do not undercut or misrepresent the value of our products.

  • Do not mislead customers about the origin, materials, or maker of the products.

  • Support transparent storytelling — share the artisan journey where possible.

 

4. Use Our Brand With Care

 

The Crafted Anatolia name stands for quality, authenticity, and cultural respect. Please:

 

  • Use our brand name, imagery, and product descriptions with accuracy.

  •  Do not alter product names or remove artisan attributions when provided.

  • Get approval before creating co-branded marketing materials.

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We deeply value our retail partners and believe that alignment in values is key to mutual success. Thank you for helping us protect the integrity of our mission and the artisans we represent.

 

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